CARREFOUR

CONCEPT AND DESIGN SOLUTIONS TO IMPROVE THE CLIENT EXPERIENCE IN THE ELECTRO ZONE

OBJECTIVE

Create communication concepts and solutions with the client which reduce the need of assisted sales.
Attract clients to the Electro Zone improving the comercial route and providing technological solutions to improve product sales on offer in this zone.
Apply communication technologies to inform the client of the product options available.

 

SOLUTION

 · Didactic table:exhibition space, explicative, dinamic and relational (categories/commercial space)
 · Multimedia tutorials: provide information, remain on the client's mobile, novel, attractive, descriptive, interactive
 · Display of experiences: descriptive, mobile interactivity, didactic, motivational, promotes cross sales.
 . Visual communication design for digital signage.
 . Analisis of the identification of the name of the area, design of the name and creation of the texts to attract traffic to the area.